No Name Steaks®
The challenge
To make a big splash, increasing sales and product awareness, on a small budget in markets carrying No Name Steaks®.
Event Strategies
A "Let them eat steak" outdoor grilling event was created in Denver, and the "Free steak give-away" was organized in Las Vegas and Des Moines.
In Denver, a sponsorship was negotiated between No Name Steaks® and Mad Dog and Merrill at the 1998 Denver Spring Home and Patio Show. Mad Dog and Merrill, a fun and lively grilling team from Wisconsin, gave grilling tips and complimentary coupons for No Name Steaks® to home show attendees.
Another event was arranged in a prominent, high traffic location in downtown Denver, where free steak sandwiches were given away to downtown workers. Donations were accepted and given to the Food Bank of the Rockies.
In Las Vegas and Des Moines, more than 20,000 free steaks were given away at local supermarkets to increase sales and product awareness. In Las Vegas, No Name Steaks® served steaks to one of the most popular morning radio shows in the country: KISF-FM. The accompanying interview generated a response from hundreds of consumers who went to area supermarkets looking for their free steaks.
Event results
Radio, TV and print coverage were secured in Denver. This media coverage drew extra visits to the 1998 Spring Home and Patio Show.
In Las Vegas, print and radio covered the event. In Des Moines, radio and TV covered the event.
To honor employees at the client's annual recognition banquet, Mid-America Events & Expos, a sister company of Media Relations, used the event's unique location to develop a Hollywood-themed evening that gave each honoree star status. The event included a dinner, entertainment and take-home gifts. The client and all attendees were treated to a glamorous event that was a fun-filled success.
To generate excitement for the launch of a new product, Mid-America Events & Expos, a sister company of Media Relations, was able to create an event with a memorable atmosphere that heightened the senses. Local news stations attended the event at the client's company headquarters to help further promote product awareness. Using the combined expertise of MAEE and MRI, the client came away with a very successful event that created visibility and interest for its new product.
Famed food manufacturer Malt-O-Meal approached Mid-America Events & Expos, Inc. for help in developing a themed evening for its annual employee recognition event, honoring approximately 80 employees and their guests who were celebrating milestone service anniversaries. Malt-O-Meal had previously selected a local historic theater/banquet hall as the event location. The evening was to include a sit down dinner, entertainment and take-home gifts.
To make a big splash, increasing sales and product awareness, on a small budget in markets carrying No Name Steaks®.
In 1996, RAVE Sports® was a new company. It was a fast growing, Minneapolis-based purveyor of unusual recreational devices. RAVE stands for Radical Alternative Vehicle & Equipment. The goals were to increase sales of RAVE Sports® products, increase distribution, and increase brand recognition.
To find a way to turn an open house for Media Relations' new office location into an opportunity to strengthen relationships with clients and prospects. Media Relations moved to the new office space during the last week of 1999 and wanted to capitalize on the excitement of the New Millennium by hosting an Open House/Millennium Party on December 28, 1999.
To increase exposure for sister company Media Relations, Inc. to prospective clients. To increase Media Relations' client base by educating prospects about how publicity can help grow their businesses.
To raise awareness of the fact that DWI arrests are rising for people in their 30s and 40s. To kick off a billboard campaign, (48 Reasons Not to Drink and Drive), which was aimed at decreasing incidences of drinking and driving over Labor Day weekend.
To introduce its newest steamboat, the American Queen, nationally with a special focus on markets along the river corridors where the American Queen travels. The goal was to generate excitement and ultimately increase tour bookings. A second goal was to generate good will between the Delta Queen Company and the cities where its steamboats stop.
When Cargill Health & Food Technologies (H&FT) wanted to create excitement among its employees and guests about the launch of Minute Maid® Premium Heart Wise™ Orange Juice which featured its CoroWise™ plant sterols, it turned to the expertise of Mid-America Events & Expos, Inc.
